FAQs

About the brand

The Marshmallow Icon is an Indian fashion brand making effortless, real-body clothing for tween and teen girls aged 10–18. We make drops — small, limited collections, each named after a girl. Our first drop is Nori.

Instead of seasons, we release drops that are small, curated collections of 6–10 pieces, each named after a girl. Each drop has its own personality, palette, and story.

Nori is our first drop, inspired by the founder's real daughter, and the reason this brand exists. She's sporty, effortless, and unbothered. The Nori drop is her wardrobe: eight pieces that move the way she moves. Basic but elevated, just like her.

Girls aged 10–18. We design specifically for this stage, bodies that are growing, changing, and don't fit neatly into kids' clothes or adult sizes. This category deserves its own space, and that's exactly what we're building.

Sizing & Fit

Check our size guide — it has chest, waist, and hip measurements for every size. If
your daughter is between sizes, we recommend sizing up for a relaxed,
comfortable fit, which is how Nori herself wears her clothes.

Yes, that's the whole point. We design for real bodies, not samples. Every piece is tested on real girls at this age and adjusted to fit comfortably across a range of body types.

Orders & Payments

We accept UPI, all major credit and debit cards, net banking via Razorpay, and Cash on Delivery (COD) for eligible pin codes across India.

You can cancel or change your order within 12 hours of placing it. After that, the
order may have already been packed. Email us at support@its-tmi.com as
soon as possible and we'll do our best.

Yes, you'll receive an email confirmation immediately after placing your order,
followed by a shipping confirmation with tracking details once your order is
dispatched.