We Made Her a Brand of Her Own
There's a moment every parent knows — when your daughter is too old for the kids' section but lost in adult fashion. Nothing feels quite right for who she actually is.
We felt that gap. So we built The Marshmallow Icon — for girls aged 10–18. Not scaled-down adult fashion. Not dressed-up kids' wear. Clothes made for her — her proportions, her lifestyle, her confidence.
Every piece starts with one question: Will she actually wear this? That means thoughtful silhouettes, age-appropriate fits, and premium fabrics chosen for comfort and that effortless look she can carry anywhere.
Great basics, elevated. Pieces that let her be the statement.
About me
Hi! I'm Kshama,
A mom of two and a scientist turned fashion entrepreneur who started TMI to solve a simple problem: girls deserve clothes designed just for them.
TMI began with my daughter. Watching her struggle to find clothes that fit her age, style, and comfort inspired me to create a brand made just for girls in the in-between years. Today, every TMI piece is designed with thoughtful details, quality fabrics, and the belief that confidence begins with feeling comfortable.
At TMI, we believe fashion should celebrate this exciting stage of growing up—because every girl deserves clothes that fit who she's becoming.